The Attraction to Endlessness
Rezumat
The Attraction to Endlessness
The human mind is made to desire the ending of every started action. In certain circumstances, as long as it doesn’t know the ending and neither the moment of the ending, it becomes restless and curious, prisoner of the time between the beginning and the end of an action. From the psychological view, the triggered and unfulfilled desire represents the basis of the so-called Zeigarnik effect, which was well studied in psychology and used in advertising. Sometimes an action that was initiated but impossible to finish causes an anxious effect for the human mind, as it is illustrated by the torments captured by the Ancients in the image of the Danaides’s barrel or the Sisyphus’s huge stone that must roll up a hill. Other times, the art to postpone the end means to preserve life, such is the case of the Scheherazade who tells never-ending stories to the king in order to offer him suspense and to keep her alive for one more night and so on. Music and sculpture also capture something about the idea of endlessness through the infinite melody and the Endless Column.
Keywords: Scheherazade, desire’s stress, advertising, Zeigarnik effect, Sisyphus, infinite melody, Endless Column.
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