Universitatea „Lucian Blaga” din Sibiu, Facultatea de Litere și Arte
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Latinity: a paradigm shift from global language to enabler of globalization
Communication represents one of the key competencies in a knowledge-based society enabling both empowerment and employment; it is also an effective vehicle for connectivity, cultural innovation and bridging polarities. The triad communication – culture – language should be considered as an essential instrument for overcoming any “cultural shock” in today`s multipolar world. Since communication and human interaction are heavily mediated by culture and facilitated by language, hence an unbiased, complex understanding and awareness of other “cultural grids” is a prerequisite for effective interaction and cooperation. Communication does not equal presuming, rather it requires thorough knowledge of language, intellectual empathy and a comprehensive understanding of culture and its main aim is to connect: individuals, communities, geographical or cultural regions of the world. The effectiveness of intercultural communication relies on the power and impact of discourse as well as the ability to empathize with the others. The main goal of the present study is to provide a definition and reassessment of the concept of “international language” mainly grounded on economic and cultural pillars, revolving around the notion of power. The novelty and originality of the present study reside in highlighting the connection between tradition and modernity, between East and West. Chinese language has the potential of becoming international also due to the Romanization of Chinese characters, by means of a worldwide accepted system – Hanyu Pinyin.
Keywords: communication, culture, language, globalization
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