Acasă Articole RTR Eine ideologische Lesart von Pop

Eine ideologische Lesart von Pop


An Ideological Reading of Pop

The present study aims to discuss the emergence and the evolution of 20th century popular culture under an ideological light. The first part of the study discusses the proliferation of popular means of creative expression within post-war United States as a result of a growing distrust in American interventionist policies abroad and argues that in its early stages, mainstream American pop culture, which had ceased to be frowned upon, constituted a form of political dissent cultivated by the Baby Boomer generation. The second part argues that this countercultural legacy was overturned during the 1980s, as popular culture became the official discourse, renouncing its initially reactionary and leftist political core and embracing the capitalist status quo.

Keywords: Pop, Ideological Reading, Postmomdernism, Critical Theory, Frankfurt School.


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