Universitatea „Lucian Blaga” din Sibiu, Facultatea de Litere și Arte
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11 / 2018
Cultural Diplomacy – Literary Representations Of Soft Power And Smart Power: Tradition and Modernity
The present paper undertakes to highlight that cultural diplomacy emphasizes people-to-people connection by means of tangible cultural patrimony and intangible cultural heritage – as a fundamental dimension of cultural diversity in contemporary world. Cultural and public diplomacy shape a new paradigm of international relations, where the interdependent connection of art – culture – history – geography politics – economic development define its evolution, and enable a dialogue of cultures transcending geographical boundaries or political interest.
Literature and spirituality enable survival and endurance, temporal continuity as well as spatial connection and coherence in the relation between East and West, tradition and modernity, past memory and foreseeable future, despite and regardless of any social turmoil, economic growth or decline, or waves of national rise and fall.
Keywords: cultural and public diplomacy; art and spirituality; soft power and smart power